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Canadian Pacific: Creating a Brand, Building a Nation

Marc H. Choko




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 | #421962 in Books |  2015-11-01 | Original language:English | PDF # 1 |  12.20 x1.31 x9.20l,.0 | File type: PDF | 384 pages

||1 of 1 people found the following review helpful.| Certainly worth buying|By Bruce A.|Amazing book, well worth the cost. Of interest to not just those interested in the railroad, but graphic designers, advertisers, history buff, etc.|1 of 1 people found the following review helpful.| Great book|By STEVEN M. SWIRSKY|Great book on development and history of Canadian Pacific, it| |A visual reminder of the days when Canada was a work of the imagination. (Robert Fulford National Post)

A book that aims to show how Canadian Pacific's artists developed a uniquely Canadian voice, and sha

An unprecedented look at Canada's history: How commercial design helped shape the country's image

Up to now virtually nothing has been published about Canadian Pacific's decisive role in “branding” the nation at home and abroad. The company's visionary leaders used the railway line's potential to its fullest, swiftly creating a pio...

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